Our Strategic Foundation – Audio Media
We approach Audio Media with a focus in scale and efficiency then seek to
build incremental reach with digital offerings
01. National Spot Radio – Produced/Live DJ
A18+ Rch% Ceiling – 92%
Test with the most efficient media possible
Streaming – Produced Digital Companion
A18 Rch% Ceiling – 56.5%
Expand Digitally with Playlist Targeting/3rd Party Data Targeting
NPR
PR Opportunities Implied Endorsement – :15 Thank You’s
WHY SPOT RADIO
IS A SOLID AUDIO
FOUNDATION
National footprint buying capability with specific market control
Maximizes frequency vs. national network and provides scale
Local spot radio placed on a national foot print.
CPM’s at parity with network radio.
NATIONAL SPOT VS NATIONAL NETWORK
PARAMETERS | NETWORK RADIO | NATIONAL SPOT RADIO |
Footprint | National | National (through purchasing all DMA’s) |
Efficiency | A25-54 CPM — $3-5 | A25-54 CPM — $2-4 |
Purchased on | Program Basis | Station/Format Basis |
Dayparting | Program Specific | Rotations (AM/PM Drive-time, Daytime, ROS, Weekend) |
Video Media
Streaming:
An Acquisition Channel
Turning Streaming TV media into an acquisition channel starts with relationships:
- Publisher Direct Negotiation
- Inventory Aggregators
- 1st and 3rd Party DSP’s
Publisher Direct
(Including but not limited to)
Aggregators
DSP’s
Linear Television:
Highly Relevant/Highly
Efficient
Linear Television still provides ample reach to any campaign and still drives efficiency.
- Prove the channel with efficiency from a network and CPM standpoint
- Expand and scale
- Seek incremental reach opportunities through premium inventory.
TRANSFORM
YOUR BUSINESS
Precise media strategy, delivered with transparency, performing at the highest efficiency all with
the appearance of being effortless.