Founder

Brett Charest is the founder and CEO of Casual Precision With more than 20 years of media experience on both the agency and media group sides, Brett has made a career out of his commitment to transparency, relationships, and uncompromising loyalty. Casual Precision’s

Read all

success and foundation are rooted in his belief that if you treat your employees like you treat yourself and you always have the client’s best interest in mind, success will follow.

Brett will marry his fiancé, Marissa, in June of this year in Maui. They live in Canyon Lake, California with their two dogs, King and DD. He is also a diehard Red Sox and Leicester City fan.

Read less

Managing Partner

James is a managing partner and COO of Casual Precision. James has over 12 years of experience on the agency side and has focused primarily on direct response television strategy and analytics while working for powerhouse

Read all

agencies like Havas Edge and TWO NIL. James joined Casual Precision in 2017 and has focused on building out a linear/streaming TV planning-and-buying arm while also leading the effort in analytics and measurement to bring further transparency to client reporting and insight.

James wears it proudly that he’s from the Philadelphia area and becomes a very different person when his teams are playing. He and his wife Jamie have two beautiful daughters, Ruby and Frankie. They have called Long Beach, California their home for the last 7 years.

Read less

OUR VALUES

Casual Precision provides its clientele with innovative strategic thinking in television and radio media planning. Focusing on transparency and honesty to align the interest of our clients with ours.

Combining our general market branding experience with our direct response experience to provide clients with true marketing and media services that achieve maximum efficiency, meet our client’s KPI, while building and maintaining strong brand presence.

TRANSFORM
YOUR BUSINESS

Precise media strategy, delivered with transparency, performing at the highest efficiency all with
the appearance of being effortless.