Efficiency, Transparency, Precision.

Services

Our combined media experience has led to a service offering that caters to direct response marketers and consumer web brands seeking growth through incremental reach while managing to primary KPI goals.
SCROLL

Our Strategic Foundation – Audio Media

We approach Audio Media with a focus in scale and efficiency then seek to
build incremental reach with digital offerings

02. National Network/Satellite Radio — Produced/Live Endorsement
A18+ Rch% Ceiling – 92%
Layer in Program Specific Network Opportunities
Podcast -Live Endorsement
A18 Rch% Ceiling – 24%
Explore niche audiences and align interests with contextual messaging
01. National Spot Radio – Produced/Live DJ
A18+ Rch% Ceiling – 92%
Test with the most efficient media possible
02. National Network/Satellite Radio — Produced/Live Endorsement
A18+ Rch% Ceiling – 92%
Layer in Program Specific Network Opportunities
Streaming – Produced Digital Companion
A18 Rch% Ceiling – 56.5%
Expand Digitally with Playlist Targeting/3rd Party Data Targeting
Podcast -Live Endorsement
A18 Rch% Ceiling – 24%
Explore niche audiences and align interests with contextual messaging
NPR
PR Opportunities Implied Endorsement – :15 Thank You’s

WHY SPOT RADIO
IS
A SOLID AUDIO
FOUNDATION

National footprint buying capability with specific market country


Maximizes frequency vs. network network and provides scale

Local spot radio placed on a national foot print.

CPM’s at parity with network radio.

Icon-Network

NATIONAL SPOT VS NATIONAL NETWORK

PARAMETERS
NETWORK RADIO
NATIONAL SPOT RADIO

Footprint

National
National (through purchasing all DMA’s)
Efficiency
A25-54 CPM — $3-5
A25-54 CPM — $2-4
Purchased on
Program Basis
Station/Format Basis
Dayparting
Program Specific
Rotations (AM/PM Drive-time, Daytime, ROS, Weekend)

Video Media

Streaming:
An Acquisition Channel

Turning Streaming TV media into an acquisition channel starts with relationships:
  • Publisher Direct Negotiation
  • Inventory Aggregators
  • 1st and 3rd Party DSP’s

Linear Television:
Highly Relevant/Highly
Efficient

Linear Television still provides ample reach to any campaign and still drives efficiency.
  • Prove the channel with efficiency from a network and CPM standpoint
  • Expand and scale
  • Seek incremental reach opportunities through premium inventory.

TRANSFORM
YOUR BUSINESS

Precise media strategy, delivered with transparency, performing at the highest efficiency all with
the appearance of being effortless.