Case Study

The Problem

The client had tested National Network and Satellite radio in the past with other agencies with no success (no significant signal seen nationally to baseline of web

Our Challenge

Prove that high frequency penetration in test markets could show lift amid all other marketing noise.

What We Accomplished

Q1 2017 the client tested a new product line extension. It was tested on local spot radio, TV and Social. Local Radio proved to drive the most efficiency against KPIs. In the last two years, the client doubled the product line revenue and has determined that Local Radio would be the testing platform for all new product lines in the future .

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