Efficiency, Transparency, Precision.

Analytics

Our combined media experience has led to a service offering that caters to direct response markets and consumer web brands seeking growth through direct attribution and incremental reach while managing to the clients KPI’s.
SCROLL

Macro and Micro Measurement Stack

We utilize the best available tools to accurately measure the impact of our media. At a macro level, we provide statistically significant recommendations for initial test investment and construct econometric baseline models to measure the overall impact to your primary KPI. On a micro level, we employ spot attribution analysis for linear television and radio to measure impact on a spot by spot basis, providing tactical insight for plan optimization. In all our digital offerings video and audio streaming, OTT, CTV and Podcasts we have built a proprietary direct attribution platform that measures upper impact and lower funnel conversion. All reporting is customized by client.

Macro
Micro
Approach/Tool

Level

Media

Purpose

Delivery/Cadence

Required Investment Scenario

Strategic
TV/Radio
Identifying required investment for statistical significance
Pre-Campaign Launch – 1x

Baseline Modeling

Strategic
TV/Radio
Modeling of primary KPI as a function of historical marketing inputs/set the playing field
Built Pre-Campaign
Up to Weekly
Spot Attribution Analysis
Tactical
Linear Television
Terrestrial Radio
Minute Level Attribution – Analysis of impact of each individual airing
Up to Weekly
Direct
Tactical
Streaming TV
Streaming Audio 
Podcasts
Match Back Direct Attribution - matches viewers exposed to viewers who took action by visiting client website/mobile application
Up to Daily

TRANSFORM
YOUR BUSINESS

Precise media strategy, delivered with transparency, performing at the highest efficiency all with
the appearance of being effortless.