Macro and Micro Measurement Stack
We utilize the best available tools to accurately measure the impact of our media. At a macro level, we provide statistically significant recommendations for initial test investment and construct econometric baseline models to measure the overall impact to your primary KPI. On a micro level, we employ spot attribution analysis for linear television and radio to measure impact on a spot by spot basis, providing tactical insight for plan optimization. In all our digital offerings video and audio streaming, OTT, CTV and Podcasts we have built a proprietary direct attribution platform that measures upper impact and lower funnel conversion. All reporting is customized by client.
Required Investment Scenario
Identifying required investment for statistical significance
Pre-Campaign Launch – 1x
Modeling of primary KPI as a function of historical marketing inputs/set the playing field
Up to Weekly
Spot Attribution Analysis
Minute Level Attribution – Analysis of impact of each individual airing
Up to Weekly
Match Back Direct Attribution - matches viewers exposed to viewers who took action by visiting client website/mobile application
Up to Daily
Precise media strategy, delivered with transparency, performing at the highest efficiency all with
the appearance of being effortless.