SERVICES

 Marketing solutions from the ground up

STRATEGY & PLANNING

At Casual Precision, we develop unique solutions through market research, competitive analysis and leveraging over 20 years of media experience. We combine our methodologies, infuse client institutional knowledge and historical data to address the business challenges our clients face and identify the necessary components to be utilized in order to deliver and execute an effective branded response driven campaign.

MEDIA & CAMPAIGN ANALYSIS

Casual Precision is focused on providing clients the best return on their media investment. We provide our clients strategic media planning while maintaining the strongest vendor relationships that allow for tremendous negotiation and full transparency. Through media and competitive research, we properly develop each campaign with a specific focus to network selection, daypart and unit length mix while maintaining flexibility to optimize and provide analysis and insight that can only be done with full disclosure.

CREATIVE & PRODUCTION

We create high impact advertising, that drives response and builds brand trust, credibility and awareness. We eliminate barriers and deliver compelling call to action and offer configurations to “ring the bell” and drive offline traffic through direct input and paid search. Through demographic and psychographic research we determine the proper audience and behavioral characteristics to set our client’s target and develop the desired consumer perception, unique selling proposition, key messaging and call to action inclusive of offer and perceived value build. Our services extend to:

• Creative Brief Development
• Concepting and Copywriting
• Production and Post Production